Learn the essential methods used by top UX researchers
Plan and conduct user interviews
Design effective interview scripts
Ask the right follow-up questions
Analyze qualitative data using affinity mapping
Group findings into themes
Extract actionable insights
Build user personas from real research
Create data-driven personas
Present findings to stakeholders
Ziyad has led design teams at some of the most impactful tech companies in Saudi Arabia and the broader MENA region. Starting his career at STC, he quickly rose to lead the UX redesign of their consumer-facing apps, serving over 20 million users.
At Noon, he established the company's first design system, reducing UI inconsistencies by 60% and cutting development time for new features by 40%. His work at Careem focused on the driver experience, where his research-driven approach increased driver satisfaction scores by 25%.
Currently consulting for NEOM's digital experience team, Ziyad brings a unique blend of regional cultural understanding and world-class design practices to every project he touches.
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